Our Founder

Justin Loy brings over a decade of experience in the fitness industry and a unique perspective as a Professional Strongman—having secured national titles and competed multiple times on the world stage. His approach blends academic rigor with practical, high-stakes experience. Justin holds a B.S. in Health and Wellness alongside numerous industry certifications, ensuring that his clients benefit from both scientific knowledge and proven, hands-on methodology.

Who We Serve

Whether you are a parent looking to improve your daily vitality or an elite athlete striving for championship-level performance, Justin has the expertise to help you build your own blueprint for success. Prestige Performance is designed to deliver results-driven coaching tailored to your specific goals.

Our Approach

We combine world-class competitive insights with evidence-based practice. From personalized nutrition and meal planning to strength programming and competition prep, every client receives a plan built on science and refined through real-world results. Your initial consultation lays out a transparent path—so you know exactly what you’re investing in and what to expect.